Slow Living Summit: Future of Women & Food Entrepreneurship

About

The Slow Living Summit is an annual summit in collaboration with the Strolling of the Heifers and Windham Grows. The theme of this year’s summit is the Future of Women in Food Entrepreneurship, and it is curated to give current and aspiring women in farm and food the tools, resources, and mentorship needed to grow businesses, create positive change in their communities, and revolutionize the future of food. This has been a powerful year for women, and the Slow Living Summit will explore the present and future of women in food-centric fields. This is 8th Nation’s first year with Slow Living Summit, and attendance projections have already increased 300% over last year!

The Ask

In its 16th year, the Slow Living Summit was looking to revive its image and brought in 8th Nation to contribute specialized expertise in diversity-focused events. The Slow Living Summit needed someone to take the helm with all logistics concerning the event, from booking speakers, social media efforts, PR releases, finessing panels, speakers presentations, and topics. In addition to event-related projects, 8th Nation has been tasked with coordinating and revamping Slow Living Summit’s brand identity, website, and social media presence. 

What 8th Nation Did

8th Nation created an invite template and curated/secured all speakers for the summit as well as coordinated with speakers to create panels, workshops, and keynotes. 8th Nation secured Winona Laduke of Honor the Earth, Stacey Vanek Smith of NPR’s Planet Money, Christine Halquist of Christine for Vermont, and Lisa Lorimer, formerly of Vermont Bread Company and currently of Mama Sez among the pedigreed list of speakers and panelists. 

8th Nation is spearheading the following initiatives:

• Develop and execute integrated and multi-channel marketing plans to grow registrations and attendance for the Summit
• Create audience generation and engagement strategies and campaigns to increase engagement and registrations within key industry categories.
• Finessing panels, speakers presentations, and topics.
• Identifying and booking all of the Summit speakers
• Coordinating and revamping Slow Living Summit’s brand identity and website
• Collaborate with leadership and cross-functional team members to brainstorm, plan, and develop new ideas and strategies
• Defined comprehensive marketing performance framework, including creative reviews, tracking, and optimization of results
• Work with commercial, events, and editorial teams on marketing programs and tactics to increase the visibility of the Summit and associated opportunities
• Craft marketing collateral working closely with the art and brand teams on creative vision, strategy, and creation
• Grow relationships with industry partners to increase audience through co-marketing and cross-promotion opportunities

The Results

Still in the process of creating this incredible event; please stay tuned for details. The Summit is taking place Thursday, June 6th, and Friday, June 7th, 2019.