Red Flower, a boutique wellness company with a flagship store in SOHO NYC, has an international presence in many spas and hotels creating high-end amenities blending science holistic medicine, world traditions, sustainable sourcing, ritual, well-being and aesthetics as guiding principle for their products. In the words of Red Flower’s mission statement:
“Red Flower, a beauty wellness company, was founded by Yael Alkalay with a vision for people to create ritual and beauty in their everyday lives. focusing on both the internal and the external, always searching and trying to find, Yael believes that true indulgence is personal and takes a lifetime.”
To create a bespoke event series to represent Red Flower during their annual Stoop Sale. The goal of the event was to bring back existing customers and to build brand awareness as an effort to continue growing their wholesale business which included spas and hotels from around the world that incorporate Red Flower products into spa and wellness experiences.
The 8th Nation curated, free to the public event series took place Wednesday, July 26th-Sunday July 30th, 2017. Each day featured a different wellness healer: Reiki by Corinna Springer, Chakra healer Riji Suh, Yoga by Natalie Jane Jones of Yo BK, and Kundalini Meditation lead by Simrit Kaur. The kickoff party featured a feminist DJ set and cocktails created by a master mixologist Chockie Tom using Botanicals inspired by Red Flower products. In addition to booking all talent, 8th Nation coordinated press and a social media campaign to get buzz leading up to the event and handled day-to-day logistics of producing the event.
The multi-day, multi-sensory wellness event for Red Flower’s boutique flagship store in SOHO brought in many new potential customers who engaged with the brand’s core values. Red Flower was able to secure 5 new hotel/spa clients around the time of the sale and in-store purchases increased by 22% over the previous year’s Stoop Sale.